Advanced Diploma in Digital Marketing
ADVANCED DIPLOMA IN DIGITAL MARKETING (UK-SPECIFIC)
ADVANCED DIPLOMA PROGRAM
DURATION: 6 Months | £4999
The Advanced Diploma in Digital Marketing is a comprehensive six-month programme designed to provide students in the UK with advanced knowledge and practical skills in digital marketing. This course covers various aspects of online marketing strategies, social media marketing, search engine optimisation (SEO), content creation, and data analytics, preparing students for careers in digital marketing within the UK. Through a combination of theoretical lectures and handson training, students will learn to develop and implement effective digital marketing campaigns according to UK standards and regulations
About This Course
The Advanced Diploma in Digital Marketing is a comprehensive six-month programme designed to provide students in the UK with advanced knowledge and practical skills in digital marketing. This course covers various aspects of online marketing strategies, social media marketing, search engine optimisation (SEO), content creation, and data analytics, preparing students for careers in digital marketing within the UK. Through a combination of theoretical lectures and handson training, students will learn to develop and implement effective digital marketing campaigns according to UK standards and regulations
Course Structure
The Advanced Diploma in Digital Marketing is structured into six comprehensive modules, each focusing on a key area of digital marketing. The course is designed to be completed in six months, with classes held two days a week. Each module is designed to build upon the knowledge gained in previous modules, providing a progressive learning experience.
Module 1: INTRODUCTION TO DIGITAL MARKETING
- Overview of Digital Marketing : Understanding the history, development, and scope of digital marketing.
- Digital Marketing Channels : Overview of various digital marketing channels including search engines, social media, email, and content marketing
- The Role of Digital Marketing in the UK : Examination of how digital marketing supports businesses, government, and individuals in the UK.
Module 2: SEARCH ENGINE OPTIMISATION (SEO)
- Fundamentals of SEO : Principles and practices for optimising websites for search engines.
- On-Page and Off-Page SEO : Techniques for improving on-page and off-page SEO.
- Keyword Research and Analysis : Methods for conducting keyword research and analysis.
- SEO Tools and Analytics : Tools and techniques for measuring and analysing SEO performance.
Module 3: SOCIAL MEDIA MARKETING
- Social Media Platforms : Overview of popular social media platforms and their marketing potential.
- Content Creation for Social Media : Techniques for creating engaging content for social media.
- Social Media Advertising : Strategies for running paid social media campaigns.
- Social Media Analytics : Tools and techniques for measuring and analysing social media performance.
Module 4: CDOENTTAELN PTR MOASRTKHETIINCGS &AN ODR TSHTROADTOENGTYICS
- Content Marketing Fundamentals : Principles and practices for developing a content marketing strategy.
- Content Creation and Curation : Techniques for creating and curating high-quality content.
- Content Distribution and Promotion : Methods for distributing and promoting content across digital channels.
- Content Marketing Metrics : Tools and techniques for measuring and analysing content marketing performance.
Module 5: DIGITAL ADVERTISING AND PPC
- Introduction to Digital Advertising : Overview of digital advertising channels and formats.
- Pay-Per-Click (PPC) Advertising : Techniques for running effective PPC campaigns.
- Display and Video Advertising : Strategies for creating and managing display and video ads.
- Ad Analytics and Optimisation : Tools and techniques for measuring and optimising ad performance.
Module 6: DATA ANALYTICS AND MARKETING AUTOMATION
- Digital Marketing Analytics : Principles and practices for analysing digital marketing data.
- Google Analytics and Other Tools : Techniques for using Google Analytics and other analytics tools.
- Marketing Automation : Overview of marketing automation tools and techniques.
- Data-Driven Marketing : Strategies for using data to inform and improve marketing efforts.
Course Fees
The fee for enrolling onto the level 3 course is £4999.
Students can make payment using one of the following methods:
- Credit or Debit Card
- Bank Transfer
- Interest Free Monthly installments
- Western Union
What is included in the cost of my course?
- All course material, including online modules and written assignments.
- Personal tutor support with 1-2-1 Zoom sessions where required.
- Dedicated student support
- Access to an online social learning forum
- Assignment marking and feedback.
Assignment Listing
Students will be required to complete a variety of assignments throughout the course, designed to reinforce theoretical knowledge and practical skills.
Structure
- Module 1: CASE STUDY ANALYSES - Detailed analysis of real-life digital marketing campaigns, focusing on the application of marketing techniques and the interpretation of results.
- Module 2: LAB REPORTS - Comprehensive documentation of digital marketing projects, including methodologies, results, and interpretations
- Module 3: RESEARCH PAPERS - In-depth research on specific digital marketing topics, requiring critical analysis and synthesis of current literature
- Module 4: PRACTICAL EXAMS - Hands-on assessments of digital marketing techniques, conducted in laboratory settings.
- Module 5:GROUP PROJECTS - Collaborative projects simulating digital marketing challenges, requiring teamwork and the integration of various marketing disciplines
- Module 6: QUIZZES AND EXAMS - Periodic assessments to test theoretical knowledge and understanding of course material.
Career Path
Graduates of the Advanced Diploma in Digital Marketing will be well-prepared for a variety of careers in the digital marketing field within the UK. Potential career paths include:
- Digital Marketing Manager : Developing and implementing digital marketing strategies.
- SEO Specialist : Optimising websites and content for search engines.
- Social Media Manager : Managing and promoting brands on social media platforms.
- Content Marketing Specialist : Creating and curating high-quality content for digital channels.
- PPC Specialist : Managing pay-per-click advertising campaigns.
- Digital Marketing Analyst : Analysing digital marketing data to inform strategies.
- Marketing Automation Specialist : Implementing and managing marketing automation tools.
Course Delivery
The course will be delivered through a combination of in-person and online methods, ensuring flexibility and accessibility for all students. Classes will be held two days a week.
- Lectures : Delivered by experienced digital marketing professionals and researchers, available both in-person and online.
- Laboratory Sessions : Hands-on training in state-of-the-art digital marketing labs, providing practical experience with marketing techniques.
- Workshops : Interactive workshops focusing on specific digital marketing techniques and procedures.
- Online Resources : Access to a comprehensive online library, learning management system, and digital resources.
- Guest Lectures : Insights from professionals working in various digital marketing fields, sharing their experiences and expertise.
- Field Visits : Organised visits to digital marketing agencies, businesses, and other relevant facilities.
- Placements : Opportunities for work placements in digital marketing firms or IT departments, providing practical experience and industry exposure
Eligibility Criteria
To be eligible for the Advanced Diploma in Digital Marketing, applicants must meet the following criteria:
- Educational Background : A bachelor's degree in a related field such as Marketing, Business Administration, Communications, Academic Performance : A minimum 2:1 honours degree or equivalent.
- Language Proficiency : Proficiency in English is required. Non-native English speakers must provide IELTS scores of at least 6.5 overall, with no lower than 6.0 in any component.
- Technical Skills : Basic knowledge and experience in digital tools and platforms are recommended.
- Background Check : Applicants may be required to undergo a background check due to the sensitive nature of work in digital marketing.
Sample Certificate
